MUSIc
VIDEOS

Without a doubt, these short films started to go massive when MTV popup around the entertainment scene, back in 80" although more accurate evidence portrayed "promotional clips" as a short film aimed to promote a song or album far before in the 60", let's here remember The Beatles and the song "Can't Buy Me Love", led MTV to later honor the film's director Richard Lester with an award for "basically inventing the music video", this is for sure the true predecessor of a later blast of music videos wave.

Now let's dive deeper into the many ages of this short film

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THE CRADLE  DECADE

MTV age of music

MTV's debut in 1981 impacted the music industry forever. The music video as an art form was born, and the power of image became even more powerful. Michael Jackson's music video for "Thriller" from 1982 defined this new creative genre. With its technically advanced visual storyline, large budget, and Hollywod star, the video established high expectations for viewers.

THE
BELOVED 90'

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 The 1990s were a decade of music videos that both challenged and pleased audiences. Some pushed the envelope, while others were unlike anything we'd ever seen. A single video has the power to bring an underground emerging genre to the masses, to inspire fashion trends and technological and design innovation, to act as a political statement or a window into another world, but most importantly, it  has the power to bring an underground emerging genre to the masses. Nirvana's "Smells Like Teen Spirit" video captured the essence of the 1990s grunge era better than any other. The video's premise is an anarchist cheer rally in a high school gym. Nirvana fans offered to fill the bleachers, but many were agitated and restless after being on set for 12 hours. Cobain recommended they demolish the set at the end of filming, and the classic footage of genuine teen rage and destruction was filmed. Despite the fact that the single was not expected to be a hit, viewers reacted positively to it and requested the video so frequently that Nirvana won Best New Artist and Best Alternative Group at the MTV Music Video Awards.

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A NEW CENTURY

The decade of the 2010s saw Latin music re-stablish itself as a global force to be reckoned with. It happened through its songs, rather than through albums.  This was a decade of global Latin songs that spanned language and genres, from "Danza Kuduro" and "Bailando" to "Despacito" and "Mi Gente."

During February 2016, Gomes shot a five-day celebration of old-school romance in Miami and Caracas. Couples and their "crazy marriage proposals" are featured in the film, which debuted in April 2016 and has over 1.2 billion views on YouTube. During February 2016, Gomes shot a five-day celebration of old-school romance in Miami and Caracas. Couples and their "crazy marriage proposals" are featured in the film, which debuted in April 2016 and has over 1.2 billion views on YouTube.

LAST
DECADE

Latin music became practically omnipresent in American popular culture in the year 2020. The Latinx influence is prevalent on the music charts and beyond, whether it was Shakira and Jennifer Lopez storming the Super Bowl halftime show, or the various Latin American- rown sounds that attracted anglophone stars like the Weeknd, the Black Eyed Peas, and even Snoop Dogg.

We're looking forward to seeing what new trends and ideas emerge on the horizon. Keep an
eye out for updates!